"Fox News is on track to have its most-watched year ever, showing significant ratings growth despite having just come off a highflying election year.
With the second quarter coming to a close, Fox News averaged about the same number of viewers as the top three other cable news networks combined. And while rivals including CNN (-22%) and MSNBC (-18%) took hits following last quarter's inauguration-fueled boost, Fox News (-3%) remained nearly steady.
Compared with last year, the Fox News (averaging 2.1 million viewers, 509,000 adults 25-54 quarter-to-date) is up 35% over last year in primetime viewers and 48% in the demo. CNN (805,000 viewers, 210,000 in demo) fell 16% in viewers and 29% in the demo. MSNBC (787,000 viewers, 259,000 in demo) climbed 15% in viewers and about on par, -3%, in the demo. And CNN Headline News (553,000, 201,000) showed very strong growth, up 39% and 37%, respectively, and is on track for its best second quarter.
The new standings are strong enough to rank Fox News third behind USA and TNT among all ad-supported cable networks for the quarter among primetime total viewers. In its core demo, Fox News had eight of the top 10 cable news shows. It had similarly sunny increases for total day, while CNN and MSNBC were roughly on par with last year."
By James Hibberd
June 24, 2009, 08:24 PM ET
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